MRB

Lead Generation & Demand Creation

• Develop and execute multi-channel lead generation campaigns (email, paid ads, SEO/SEM, social media, webinars, events, etc.) targeting key buyer personas.
• Optimise landing pages, forms, and lead magnets to increase conversions and lower acquisition costs.
• Collaborate with Sales to align campaigns with pipeline targets and qualify MQLs and SQLs.
• Leverage A/B testing and analytics to improve messaging, offers, and user flows.

Customer Marketing

• Create campaigns that drive retention, cross-sell, upsell, referrals, and customer advocacy.
• Segment customer base and personalise communications based on lifecycle stage, behaviour, and purchase history.
• Work closely with Customer Success to develop case studies, testimonials, and feedback loops.
• Launch NPS, feedback, or customer satisfaction campaigns to inform product and marketing decisions.

CRM & Marketing Automation

• Own the strategy and execution of automated workflows using [HubSpot / Marketo / Salesforce / Other CRM].
• Manage email marketing programs, including newsletters, lifecycle emails, nurture tracks, and re-engagement campaigns.
• Maintain clean and segmented databases for efficient targeting and compliance with GDPR and other data regulations.

Analytics & Reporting

• Track and report campaign performance metrics, including CAC, CPL, CTR, conversion rates, ROI, and lead velocity.
• Regularly present insights and recommendations to the marketing and leadership teams.
• Continuously improve performance through data-led decision making and agile marketing methodologies.

Collaboration & Strategy

• Collaborate with content, design, and digital teams to create high-converting assets and landing pages.
• Support broader brand and product marketing initiatives with customer-centric insights and marketing execution.
• Stay informed on industry trends, tools, and best practices in customer engagement and demand generation.